What Is the Brand Promotion Charge on a FedEx Settlement?

The Brand Promotion Charge is money FedEx pays you, not a deduction. It's a weekly charge set in your Schedule C for running FedEx-branded trucks and uniforms. In the ISP agreement, "charges" are what you bill FedEx, so this line is revenue. Your Schedule C can list two of them: a vehicle brand promotion charge, paid per branded vehicle, and an apparel brand promotion charge for uniforms. Neither moves with your stops or packages, which makes them part of the fixed side of your pay.

Correction, October 1, 2026: an earlier version of this article described the Brand Promotion Charge as a deduction. It is a charge FedEx pays you, and the article has been rewritten to say so.

How it's calculated

• Vehicle brand promotion is a rate per vehicle per week, multiplied by the number of vehicles in the brand promotion program. Your Schedule C states the rate, and the settlement line prints the number of vehicles it paid for (for example, "Vehicles: 22"). Counting the rate only once, instead of per vehicle, understates this line badly.
• Apparel brand promotion is a weekly amount set in your Schedule C.

Both are set by your own agreement and its amendments, so two contractors, or the same contractor in different contract years, can see different amounts. Your current Schedule C is the reference. See how to read your Schedule C.

Where it appears on your settlement

In the other P&D charges section, after the daily pickup and delivery tables and before any deductions, with labels such as "Brand Promotion - Vehicles" and "Brand Promotion - Apparel". It's included in total charges, the money paid to you for the week. See how to read your settlement statement.

How to check it, step by step

1. Find both charges on your Schedule C: the per-vehicle rate and the apparel amount.
2. Find the brand promotion lines in the other P&D charges section of each settlement.
3. Check the vehicle line. Multiply the vehicle count printed on the line by your per-vehicle rate. The line should equal it exactly. Then check that count against your branded trucks.
4. Check the apparel line against the weekly amount on your Schedule C.
5. Watch it week to week. It should hold steady unless your branded vehicle count changed or a new contract changed the rate. A week where the line is missing is money not paid, and worth a question.
6. Compare like with like. If you run more than one CSA, check each statement against the Schedule C for the same CSA.

A worked example

Made-up numbers, chosen so the arithmetic is easy to follow. They are not typical rates.

• Vehicle brand promotion on the Schedule C: $25 per vehicle per week, 18 vehicles in the program
• Apparel brand promotion on the Schedule C: $100 a week
• Expected vehicle line: 18 × $25 = $450
• Expected total brand promotion: $450 + $100 = $550 a week

If a week's vehicle line reads $400, that's $400 ÷ $25 = 16 vehicles. Either two trucks left the program, or two weren't paid for. Your fleet records tell you which, and if they don't explain it, flag it for review with your Business Support Manager.

Common questions

Is the Brand Promotion Charge a deduction?

No. It's a charge FedEx pays you, listed with the other charges and included in total charges. Deductions are a separate section; see every kind of settlement deduction.

Why does it change from week to week?

Usually because the number of vehicles in the brand promotion program changed; the line prints the count it paid for. A new contract can also change the per-vehicle rate. If neither explains it, ask.

Does it count as fixed revenue?

Yes. It doesn't move with stops or packages, so it belongs with your fixed charges. That matters when you compare MESO options, which differ in how much of their pay is fixed.

What if I add or remove a truck?

The vehicle line should move with the number of vehicles in the brand promotion program. Check that the change shows up on the next statements.

Keeping the history in one place

Once your Schedule C is on file, your AI settlement auditor in Route Impact checks both brand promotion lines on every statement it reads: the apparel line against the weekly amount, and the vehicle line against the count it prints times your per-vehicle rate. Any difference is flagged for your review. When you compare MESO options, your AI contract analyst counts both brand promotion charges as fixed pay. The steps above work just as well by hand, with your Schedule C and a few statements.